Websites · 4 min read

Do I really need a website if I have Instagram?

Plenty of local businesses run entirely on Instagram, and it can work — up to a point. But social and a website do different jobs, and leaning on only one leaves money on the table.

What Instagram is good at

Showing your work, building a following, and keeping regulars in the loop. It's your shopfront window and your community.

What only a website does

Shows up when someone Googles what you do — most buying searches happen on Google, not Instagram.
Lets people find your hours, prices and services without scrolling a feed.
Captures enquiries and bookings 24/7, even when you're not posting.
Is something you own. Instagram can change the rules or lock your account overnight.

The simple version

Instagram brings people who already know you. A website catches the people searching for a business like yours right now, ready to buy. You want both, working together.

The takeaway

Keep Instagram for your community, but add a simple website so you catch the people Googling for what you do. The two together beat either one alone.

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