Google · 5 min read
Why your business isn't showing up on Google Maps
Showing up in the little map with three businesses at the top of Google — the 'map pack' — is where a huge share of local customers come from. If you're not there, it's usually one of a few fixable reasons.
Your profile isn't complete
Google favours complete, active profiles. Missing categories, no hours, no services, few photos — all of it holds you back. Fill in everything.
Not enough (or not fresh) reviews
Review count, rating and how recent they are all feed your ranking. A profile with 4 reviews rarely beats one with 40. This is the biggest lever most businesses ignore.
Your details don't match everywhere
- Your name, address and phone should be identical on your website, socials and every listing.
- Inconsistencies make Google unsure you're a real, single business.
- A website that mentions your suburb and services backs up your local relevance.
The takeaway
Complete your Google profile fully, get a steady flow of fresh reviews, and keep your details identical everywhere. That's most of the map-pack battle, and it costs nothing.
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